How can you calculate the cost and true value of a customer? There could be a regression analysis or some formula that would make a person’s head tune out of this question immediately.
Now providing a visual with the numbers to this concept takes it to another level.
I recently wrote about customers and what they might cost us but this link by Tom Siedel provides an infographic – very cool!
http://www.fastcodesign.com/1664927/infographic-of-the-day-whats-the-value-of-a-new-customer
Also included for you is the link just to the formulas. Thank you Kissmetrics…
http://blog.kissmetrics.com/how-to-calculate-lifetime-value/?wide=1
